Getting Dressed

Posted: June 9th, 2011

While this is the sort of thing I would typically put on my tumblr, somehow given its subject matter it seems a little more appropriate here. This is one of my favorite ads of all timeā€”and astonishingly, it’s for LYNX, which is just AXE, except overseas. I feel like I should give credit where credit is due, and say that I’m pretty sure it was Kevin Roddy who first introduced me to this ad, way back when I was still an undergrad. In any case, this is a beautiful example of how important writing is, even when there are no words to speak of.

Lynx “Getting Dressed” from Spot Welders on Vimeo.

EDITORIAL: Spot Welders (Work)

EDITOR: Rich Orrick

DIRECTOR: Ringan Ledwidge

AGENCY: Bartle Bogle Hegarty


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